Julian Oti, a young Nigerian, won one entire Bitcoin in the "A Whole in your Wallet" global campaign organized by Pan-African financial startup, Yellow Card, valued at over $30,000.
The biggest cryptocurrency exchange in Africa, Yellow Card, gives users an easy and smooth way to make wise financial decisions. The exchange promotes financial inclusion and education across the continent by allowing users to trade Bitcoin and other coins at the best rates.
After a rollercoaster in 2022 and a protracted bear market in 2023, the campaign, which lasted from February to April 2023, attempted to provide Yellow Card customers with a gentle landing. Additionally, it aimed to inspire cryptocurrency lovers and speed up their path to financial independence through wise trading decisions and financial maneuvers.
Oti said in a statement about his experience with cryptocurrencies, "I began trading cryptocurrencies in 2016, but I only joined the Yellow Card App last year. The platform's trading rates and user convenience drew me in. I chose to enter the contest last month after receiving a mail from Yellow Card regarding the Whole in Your Wallet promotion. I increased the frequency of my platform transactions, and much to my surprise, at the conclusion of the campaign, I was named the winner.
In light of the global economic outlook and the cryptocurrency outlook for 2023, the Yellow Card "A Whole in Your Wallet" Campaign was developed to address the impact of the market environment on regular cryptocurrency users.
Yellow Card recognizes the need to support its members amid "tougher times" and a protracted bear market, which experts have anticipated.
In order to be eligible for the ultimate prize of one complete Bitcoin at the end of the campaign, or $250 worth of cryptocurrency per week, the campaign pushed users to make $10 worth of transactions on the exchange platform each day. On April 4th, 2023, the winner was chosen using a transparent fortunate draw method, seen and inspected by an independent legal partner, Legalese.
The campaign is "giving away a WHOLE bitcoin to mend the "HOLES" in the pocket of Crypto users after a stormy 2022,” according to Yellow Card's regional marketing manager for west africa, Rachael Akalia. She added that the campaign aims to create a network of cryptocurrency aficionados and help them achieve their objective of achieving financial independence. Yellow Card thinks that by giving away an entire Bitcoin, they are not only providing their users with optimism, but also closing the "HOLES" in their pockets.
In 2021, Yello Card raised the highest Series A investment of any African cryptocurrency startup. In September 2023, the company additionally secured $40 million in Series B funding, bringing its total capital to $57 million.
Yellow Card has demonstrated its dedication to its fans by making the bold decision to give away almost $30,000 worth of cryptocurrency in a market that is rebounding. Due to significant and consistent trade volumes, the market capitalization of all cryptocurrencies has surpassed $1 trillion. The most widely used cryptocurrency, Bitcoin, recently crossed the $30,000 mark for the first time since June 2022. Despite the pessimistic forecasts for the cryptocurrency market, Yellow Card is committed to giving its consumers the knowledge and resources they need to be successful in the future and is still hopeful about the future.
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